In the list, which was published for the 13th time this year, the world’s 100 most valuable brands were announced.
Google retained its top spot and once again became the most valuable brand. Apple, on the other hand, took its place in the second place. It is striking that the top 10 in the list are again technology brands. China-based Alibaba Group, which ranked 14th on the list last year, became the ninth most valuable brand in the world this year. Thus, the number of Chinese brands in the top 10 of the list increased to two for the first time.
The companies in the top 10 in the list of the 100 most valuable brands in the world are as follows: