Markalaşma hamlesi

Branding move

The interest in branding, which is one of the first conditions for exports to become value-added, is increasing day by day. With the pandemic period, the number of trademark applications started to increase. In today’s world, when countries, cities, companies and even individuals need branding, branding companies put their products on sale at higher prices, while at the same time they have the opportunity to gain loyal customers. Foreign Patent, which has been providing consultancy services on trademark registration, patent registration, utility model and design for nearly 20 years, focuses on the provinces and sectors that apply for trademarks every month. Commenting on the March reports on branding, Dış Patent Board Chairman İhsan Karaca said:

“During the pandemic period, the brand and patent sector were positively differentiated and we observed a 20 percent increase in trademark applications compared to previous years. When we look at March, 3 thousand 959 trademark registration applications were made from 75 provinces. The 5 provinces with the highest number of applications were Istanbul, Ankara, Izmir, Bursa and Konya. While the marketing, advertising and sales sectors took the lead, this sector was followed by education, training and entertainment services. The number of trademark applications stands out in the textile, shoes, restaurants, bars, hotels, cafes, computers and by-products and eyewear sectors.”

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